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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1442 |
Essay's paper body
After being introduced, the company's product might be one of a kind, but after a short time, similar products are being introduced. This is what is called the growth phase. If a company's product is one of many similar products, it has entered the maturity phase. This phase is a dangerous time for many products since it is in this phase that many products are swallowed up by competitors...
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This phase is a dangerous time for many products since it is in this phase that many products are swallowed up by competitors. If a company notices that sales are dropping despite marketing changes, their product may be in the decline phase.
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Price is the one element of the marketing mix that generates revenue; all the others are costs...
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