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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1452 |
Essay's paper body
Now let's look at the first of the four Ps, the product.
(Perreault, W.E., et al., 2004).
The product is simply providing the right product to the correct target market. Southwest Airlines offer its customers air transportation with no frills. Southwest also offers good customer service with outstanding baggage handling...
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In fact, they have been awarded the prestigious Triple Crown for Best On-Time Record, Best Baggage Handling, and Fewest Customer Complaints. Southwest uses the Boeing 737 aircraft exclusively, which provides the same conveniences as other competitive discount providers. The airline also offers ticket-less reservations that can easily be made on the internet...
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