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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1715 |
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In 1993, ITC formed a five-year agreement with Rothmans International Company, to produce Rothmans brands. In 1998, ITC signed an under-license agreement with Philip Morris and produced L&M (both the full flavor and the lights). With all these products, ITC controlled substantial market share. ITCs agreement with Philip Morris is ongoing and now includes all its cigarette products...
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With all these products, ITC controlled substantial market share. ITCs agreement with Philip Morris is ongoing and now includes all its cigarette products.
In the meantime, the Union Tobacco Company (UTC), founded in association with BAT to produce the latter's products under license, gradually gained a sufficient share of the local market...
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