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Business
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| Number of pages / Number of words: |
5 / 1299 |
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The company is based on a simple concept: by selling computer systems directly to customers, Dell could best understand their needs and efficiently provide the most effective computing solutions to meet those needs. This direct business model eliminates retailers that add unnecessary time and cost, or can diminish Dell's understanding of customer expectations...
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This direct business model eliminates retailers that add unnecessary time and cost, or can diminish Dell's understanding of customer expectations.†(Dell, 2007, 2) The company uses the “Four P’s†to continue with this marketing strategy of building direct relationships with customers and uses a variety of techniques or tactics to carry out plans that have been successful for over two decades...
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