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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1036 |
Essay's paper body
The four Ps must be creatively combined, so that a company develops the best mix for its target market. In other words, each decision must work well with all the other elements to make a balanced mix. This is the reason the four Ps should be focused upon the customer or target market. "The needs of a target market often determine the nature of an appropriate marketing mix" (Perreault & McCarthy, 2002)...
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This is the reason the four Ps should be focused upon the customer or target market. "The needs of a target market often determine the nature of an appropriate marketing mix" (Perreault & McCarthy, 2002).
To give an example of the correct marketing mix, I will use FedEx founded by Frederick W. Smith in 1973 (FedEx, 2005)...
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