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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1143 |
Essay's paper body
Direct mail campaigns, free giveaways, and public relations are all used to help promote a product. Promotion is important, because not only does it get the word out about a product if it is in its initial stage, but once a product is established, promotion strengthens the name of the brand (essortment,com, 2008)...
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An ever-present product such as Xerox has been through multiple promotion channels and has become a strong enough brand to where we refer to making copies as ‘Xeroxing.’ The power of this promotion is it gives an instant credibility and familiarity to a product. The promotion of a product is very much tied into the price and what type of product you are trying to promote (abcsmallbiz...
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