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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 902 |
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These companies manufacture the products then shipped to Foot Locker stores where sales associates sell them to customers. Companies such as Nike often offer Foot Locker exclusive shoes in their contracts, featuring color schemes or entire shoe styles exclusively sold at Foot Lockers.
Place is an extremely important element of the marketing mix to any retail store...
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Being located in shopping malls gives Foot Locker an advantage in this area. When customers walk into a Foot Locker, they are greeted by friendly, knowledgeable sales associates who direct them to a wall of shoes marked specifically for the size or style of shoe the customer needs. Window shoppers pass by the store daily, and whether they are looking for athletic shoes or not, they are all potential customers...
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