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| Topic: |
Business
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| Number of pages / Number of words: |
15 / 4068 |
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According to Phillips and Sidney, demarketing is basically defined as: ".... attempts to discourage customers in general or a certain class of customers in particular on either a temporary or permanent basis." (1971)
DEMARKETING
Demarketing strategy is able to be implemented in various forms such as keep close attention of the time requirements of different customers or clients...
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Demarketing can be expressed as a rationing supplies by differentiating customers on an equitable basis. The third strategy of demarketing is explained as recommending to customers to utilize a substitute product temporarily in terms of demarketing. The final demarketing strategy is to divert a customer with a spontaneous need or requirement for the item to another customer in which the company or firm has already supplied or provided the item recently and who the customer is unlikely to use the item until a certain period of time in the future...
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