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Business
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| Number of pages / Number of words: |
4 / 1082 |
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In addition, Subway® is skewed towards western regions of the country and upper middle class customers (Wood, Robin 2002).
The target for the SUBWAY® chain's media buying is adults aged 18-49, in order to maximize our buying power with a skew toward programming that delivers better to the younger 18-34 audience...
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The goal of the chain's current advertising campaign is to increase the brand presence in the consumers' "consideration set"--that is, which fast-food restaurants consumers consider when deciding where to eat. It is doing this by continuing to build the brand on the "freshness" platform. The SUBWAY® chain is expanding its universe of potential customers as a place for "TASTY" and "HEALTHY" food...
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General points of the essay
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