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Topic: Business
Number of pages / Number of words: 8 / 2149
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Explain how marketing of services differs from the marketing goods.

Marketing service is something uncountable product because a service is an intangible product. For example, bus ride or a haircut. Purchasers of services do not actually take anything away with them after the payment is made.

11. What is a ‘marketing audit’?

Marketing audit refers to a review of a firm’s current marketing mix, in terms of its strengths, weaknesses, opportunities, and threats...


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What is a ‘marketing audit’?

Marketing audit refers to a review of a firm’s current marketing mix, in terms of its strengths, weaknesses, opportunities, and threats.

12. What is likely to feature in a typical marketing plan?

Social marketing

Higher Level Extensions

13. Distinguish between ‘social marketing’ and ‘asset-led market orientation’...


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General points of the essay

7P's of Service Marketing A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment. Branding in Product Marketing CNN - Service Marketing Marketing and Product Objectives Marketing: Product Loyalty marketing plan for a new product new product marketing Service Marketing Management (SAGA) Services Marketing Mix In Education Service Tourism Product Marketing Gronroos: Service Management&Marketing Summary & Point of View chapters 7,8,9 Marketing: Product Description Analyzing the Marketing of Rehabilitation Goods & Services and The Dis marketing a new product

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