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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1829 |
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Patterson has the advantage of maintaining a large base of loyal customers to whom he may introduce his new works; each new release is almost guaranteed to be a hit. His large annual revenue enables him to employ unconventional methods of advertising, such as television commercials and billboards. After building his own brand, Patterson also has the benefit of readers who trust the quality of each new book...
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After building his own brand, Patterson also has the benefit of readers who trust the quality of each new book. This is proven the book club statistics: out of all comparable authors, the percentage of consumers who had bought at least one Patterson book, as a portion of all consumers in the market, was highest...
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