Buy custom Marketing In India, With Special Reference To Liberalisation
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| Topic: |
Business
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| Number of pages / Number of words: |
23 / 6369 |
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And the counter statements used to run like this: Marketing is as relevant to developing countries like India, as it is to economically advanced countries; the benefits of marketing are available whether the subject is that of developed country or a developing country; moreover, India is no longer a developing country as far as marketing is concerned, in many sectors...
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India is already using modern marketing concepts.
Pre Reform Period
Before reform the over-regulated economic development model was pursued in India. The main parts of model pursued in the past decade include-The public sector was given the role & responsibility of occupying commanding heights of the economy within the overall framework of a mixed economy, the government intervention influence the investment and imports, mainly through regulatory and promotional measure such as concessions, subsidies, controls reservation, licensing, permits and tariffs, adopted imports substitutions strategy with a view to reducing dependence on foreign supplies and gaining self-sufficiency stage over as wide an area as possible, high priority to building up heavy and capital goods industry...
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