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Buy custom marketing - hybrid cars

Essay's paper info
Topic: Business
Number of pages / Number of words: 16 / 4327
Essay's paper body

In six years a total of 354,625 hybrids have been sold, only 9,350 were sold in the first year yet sales have nearly doubled in each subsequent year.

Information retrieved from hybridcars.com

Hybrid Future

Research into future projections of hybrid vehicles was vital to the marketing strategy to ensure the hybrid vehicle is not simply the latest "craze"...


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With that in mind ECO-Specialties researched future sales projections and found the following: (hybridcars.com)

  • Hybrid vehicles will account for 10% of the 2 million midsize vehicles sold annually in the U.S. by 2006.
  • At least 20 new hybrid models will appear in the market in 2007 with a projected total sales projection of over 400,000...

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General points of the essay

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