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Topic: Business
Number of pages / Number of words: 21 / 5653
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For example, population growth (demographic) leads to more resource depletion and pollution (natural environment), which leads consumers to call for more laws (political/legal) to reduce environmental damage. The imposed restrictions stimulate new technological solutions and products (technology), which if they are affordable (economic forces) may actually change people’s attitudes and behaviour (socio/cultural)...


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This environment is composed of laws, government agencies and pressure groups that influence and limit various organizations and individuals. Sometimes these laws also create opportunities for business.

"There are a number of reasons why the legal environment is important to managers, particularly those involved with the marketing function...


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