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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 778 |
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Marketing includes market research, deciding on products and prices, advertising, promoting, distributing, and selling" (www.smallbiz.nsw.gov.au/smallbusiness/). This website also defined marketing plan and marketing strategy, enforcing the importance of marketing for a company's success.
Most companies must have a good marketing technique if they want to stay above the water in today's competitive business world...
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To ensure this, they must fully understand what their vision is before thinking about advertising. Verizon Wireless is a great example of a company that has a vision. They are very customer oriented, and have played on that in their advertising. The organization shall decide who its target audience is, and ensure the product or service will grab their attention meet their expectations...
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