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Topic: Business
Number of pages / Number of words: 4 / 1049
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They place a high emphasis on understanding their customers.

3. What makes a successful Pioneer? A successful Cost Leader?

A successful Pioneer is both customer and innovation-oriented, patient and have a decentralized marketing organization with a high proportion of marketing specialists. Pioneers target innovations and early adopters and are therefore very proactive in their product development efforts...


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Pioneers target innovations and early adopters and are therefore very proactive in their product development efforts. That requires a successful Pioneer to devote a significant effort to marketing research. The successful pioneer will also devote resources to educating customers and stimulating demand for the product through advertising...


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