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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 926 |
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More attention is being placed in this mysterious region since the statistics show that, "only three percent of initial banner clicks result in conversion" (Brinker, 2007).
Although the marketing programs can be the same for each type of business, whether business-to-business or business to consumer, how they are executed, what is said, and the outcome of the marketing activities differ...
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The following table summarizes the differences between the business-to-business marketing and business to consumer marketing (Murphy, 2006):
The strategy of marketing for business-to-business differs from marketing to business to consumers in nine important ways. First, consider more decision makers are typically involved in business decisions...
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General points of the essay
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