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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 548 |
Essay's paper body
A perceptual space is how one brand is seen on any number of dimensions – such as quality, taste, price, or social display value – in relations to those same dimensions in other brands.
An effective positioning strategy helps consumers target buyers associate a benefit with the product or company that makes them want to buy...
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With some effort, time and money, everyone can claim a position by consistently executing an idea that has meaning to the target audience in all your marketing communications. Unfortunately, technology companies have had a particularly hard time establishing solid positioning.
Positioning can be achieved by seven different ways:
? Attributes
? Competitors
? Use or application
? Price quality relationship
? Product user
? Product class
? Cultural symbol
Marketing managers must select positioning strategy that highlights the best features of the company’s products...
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General points of the essay
“Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK”
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