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Essay's paper info
Topic: Business
Number of pages / Number of words: 2 / 548
Essay's paper body

A perceptual space is how one brand is seen on any number of dimensions – such as quality, taste, price, or social display value – in relations to those same dimensions in other brands.

An effective positioning strategy helps consumers target buyers associate a benefit with the product or company that makes them want to buy...

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With some effort, time and money, everyone can claim a position by consistently executing an idea that has meaning to the target audience in all your marketing communications. Unfortunately, technology companies have had a particularly hard time establishing solid positioning.

Positioning can be achieved by seven different ways:

? Attributes

? Competitors

? Use or application

? Price quality relationship

? Product user

? Product class

? Cultural symbol

Marketing managers must select positioning strategy that highlights the best features of the company’s products...

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General points of the essay

“Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK” Dimensions Diagnosed Through Questionnaire Dimensions of Culture Values and Communication Dimensions of Culture, Values dimensions of culture, values, and communication dimensions,cognitive skills Hofstede's Value Dimensions Luke's Three Dimensions Of Power dimensions for a concept of humanity Ten Dimensions of Faith Dimensions of Health Dimensions In Diversity Dimensions of Culture, Values, and Communication Paper Five Dimensions of communications Trompenaar's dimensions

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