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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1317 |
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In the 80’s Chanel opened up more than 40 Chanel boutiques worldwide. By the late 1980s those shops sold everything from $200-per-ounce perfume and $225 ballerine slippers to $11,000 dresses and $2,000 leather handbags. As a result of early efforts during the 80’s and 90’s Chanel’s performance improved significantly...
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As a result of early efforts during the 80’s and 90’s Chanel’s performance improved significantly. In fact, Chanel was considered a global leader in the fragrance industry and a top innovator in fragrance advertising and marketing. Chanel spend more on advertising than almost any other perfume company and as a result was reaping the fattest profit margins in the industry...
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