Buy custom Marketing ? B2B vs. B2C
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 640 |
Essay's paper body
While this value is built in to the nature of the transaction, the B2C business has marketing challenges that could be a barrier even if the product or service is priced lower than their competition.
There is an element of Brand Recognition that is essential for B2C organizations that may not be as important to B2B organizations...
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Often consumers gravitate to web sites where they are familiar with the organization and have a perception of reputability. That could come in the form of Barnes & Noble, Target, or Marriott ? all have a distinct image and brand that marketing professionals project to consumers. The marketing is not specifically directed towards B2C web sites, but the brand in general...
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