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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 680 |
Essay's paper body
The beverage giant took the top spot on the best global brand ranking.
The beverage giant claimed the top spot for the eight year in a row mostly because it is big and everywhere, but it failed to further burnish its reputation because its move into healthier drinks and snacks has yet to resonate.
Still, it's possible to stage a brand comeback...
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Several such stories emerged in this year's ranking, which is compiled in partnership with leading global brand consultant Interbrand Corp. And calculates brand value by using publicly available data, projected profits, and such variables as market leadership.
(www.businessweek.com)
Question 4c Applied General Marketing Theory
I...
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