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| Topic: |
Business
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| Number of pages / Number of words: |
14 / 3762 |
Essay's paper body
military. Since the start of these controversies, the Company was a little slow in reacting to clearing up the conflicts. Some controversies may continue to damage the brand name if they are not settled in a timely manner. Because of this, the Marketing Audit recommends Starbucks to review its company policies to see if any updates are warranted to accommodate different consumer relation issues...
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Evidently Starbucks was accused by the Workers' Union for unfair labor practices and unfair pay scales as noted on the Union's official website. Starbucks' inability to settle the accusations in a timely manner seems to be a direct contradiction to one of its guiding principles of providing "a great work environment and treat each other with respect and dignity" (Starbucks, 2006)...
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