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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 286 |
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Marketing Audit Overview
“What is a marketing audit? Quite simply, it is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change†( John, Alexander, & Theodore, 1969)...
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Marketing Audit Overview
“What is a marketing audit? Quite simply, it is a detailed analysis of the elements that constitute or influence a company’s efforts to profitably market its products- today and in future when both market and products may undergo radical change†( John, Alexander, & Theodore, 1969)...
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General points of the essay
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