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I am planning to do this part at the end of the paper on week 4 to 5.
4. The challenge I perceive is to include the right recommendations for Jack in the Box.
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A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's -- or business unit's -- marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance...
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