Buy custom MARKETING as an ART of war

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Clausewitz, the

nineteenth century's greatest military theorist

saw war as a necessary means to pursue

national self interest. It was a means to vanquish

the enemy by achieving unconditional surrender.

On the other hand the twentieth century's

greatest military theorist Captain Basil H. Liddell

Hart set the contemporary position "The object

in war is a better state of peace, even if only

from your point of view...

It was a means to vanquish

the enemy by achieving unconditional surrender.

On the other hand the twentieth century's

greatest military theorist Captain Basil H. Liddell

Hart set the contemporary position "The object

in war is a better state of peace, even if only

from your point of view." Modern competitors

rarely adopt the Clausewitzian objective of "total

annihilation of the enemy"...

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