Buy custom MARKETING AND STRATEGY - Organic food
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2179 |
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They began with a simple investment of ?500, selling freshly made smoothies at a music festival and now command a 30% slice of a market with a retail value of about ?50m, (Market Researchers AC Nielsen, 2003). A problem is that these organisations need to aim their products at the right market. Traditionally it has been consumers in the middle and upper classes who have been buying organic food, however there is "an encouraging widening of the appeal?with over half those in lower income groups now saying they buy some organic products" (Soil Association Press Release, 2005)...
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Traditionally it has been consumers in the middle and upper classes who have been buying organic food, however there is "an encouraging widening of the appeal?with over half those in lower income groups now saying they buy some organic products" (Soil Association Press Release, 2005). This implies that there could be an opportunity at trying to offer cheaper organic produce marketed towards the lower end of the income scale...
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