Buy custom Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1115 |
Essay's paper body
Salespeople are the reverse. Extroverts who enjoy the travel away from their desks, salespeople rely less on facts to sell products but more on instincts and personal aptitude (Lipe, n.d.). Marketers will gather the data but salespeople will be irritated by the energy they perceive it takes away from the sales efforts...
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This also leads to each department stereotyping the other (Havens, 2004, Lipe, n.d.). Marketing sees sales as demanding and ego driven people who are never satisfied. Sales views marketing as aloof and overly concerned with structure. These labels impede peaceful communication and reinforce negative images...
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