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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1732 |
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To reduce these high costs, Toscani attempted to bring the world's markets together by using a single advertisement that would appeal to many cultures, races, religions, and lifestyles. The goal was to reach people's souls, to invoke discussion of controversial topics, and to bring societies to the awareness that humans share many similar concerns...
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The goal was to reach people's souls, to invoke discussion of controversial topics, and to bring societies to the awareness that humans share many similar concerns. Even Benetton, a clothing company, can offer support to world-wide social issues.
Although many people considered it awkward that a clothing company, used humanitarian issues to promote itself, Toscani's ability to present devastating and critical events in unprecedented ways, such as photographing the death of an AIDS patient, succeeded in capturing people's attention and challenging their beliefs and ethical values...
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