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            | Topic: | 
            
                
                    Business
                
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            | Number of pages / Number of words: | 
            
                2 / 422             | 
        
                
    
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âIn order for a company to succeed, the customer must come first, youâre customers are the reason you are in businessâ, (Kerin, 2006, p.129). Southwest classifies customers in two categories: internal customers are the employees of the company and external customers are the people that pay to fly...
        
        
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Both types are valuable for the success of the company.
        
        
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