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Topic: Business
Number of pages / Number of words: 15 / 4107
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This was a major threat to Ecover as this would undercut the major difference between them and the conservative detergents.

Economical:

Economic trends affecting business include depression (world-wide economic collapse), interest rates, inflation unemployment, consumer price index real GNP, personal income savings rate and capacity utilisation...


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Companies must choose those economic influences that are relevant to their business and monitor them. Not only the national economic factors should be considered but also the regional and global economic factors.

Social:

Important aspects of social environment are beliefs, attitudes, lifestyle changes, age distribution etc...


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