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Topic: Business
Number of pages / Number of words: 6 / 1502
Essay's paper body

Their reputation begins the process to make Krispy Kreme stand out from other doughnut shops. Without the highest of reputations in the commercial bakery business and without Krispy Kremes high quality process, Krispy Kreme would become just another doughnut shop.

Where is Krispy Kreme vulnerable? What should it watch out for?

Consuming food is an essential part of everyday life; there are therefore many substitute products to Krispy Kremes doughnuts...


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Since the food industry does not have high profit margins, the competition is in a constant price war. If substitutes can find a way to lower their prices without significantly dropping their profitability, they can impose great threat to the entire industry. As a result, it is important for Krispy Kreme to closely observe the constant changes substitute companies are making in order to maintain their competitive advantage...


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General points of the essay

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