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| Topic: |
Business
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| Number of pages / Number of words: |
18 / 5029 |
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With high levels of resource commitment and little country-level flexibility and responsiveness, this option is not recommended.
Recommended market entry strategy: joint venture The essence of a joint venture is the synergy effect of two different entities merging. Such an international business strategy will attempt to; solve many logistic problems such as access to good quality chicken and other supplies, ease the access to the Chinese market, share risk with a local entity, and finally serve as a sign of commitment to the host government increasing goodwill...
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In addition, due to the complexity of many barriers to entry into China, a potential partner with sufficient contacts/networks with government agency officials may smoothen the process of setting-up operations in the nation.
The potential joint-venture partner should be large, well established, provide excellent distribution channels and have personal network access to government officials...
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