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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2209 |
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He successfully operated his owned food company to fight back the trend that an increasing number of Australian brands are now foreign owned. By contrast, there are still a large number of business giants making profits daily. Despite Dick Smith's ability to raise the profile of the ?buy domestically' cause, it takes place that consumers are still wooed by brand names that aren't necessarily Australian...
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Even for the Dick Smith himself, he confessed "multinational can afford to lose money in the short term, knowing that in 10 years they can make it again. We, on the other hand, could never push ahead with a product if we were losing money. " (p671 Line 11). It showcases that there might be tight financial budget and challenge for the Dick Smith Food Company to expand its business and obtain the international market share...
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