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Topic: Business
Number of pages / Number of words: 5 / 1249
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In

addition, Apple Company is going to enter in the game console market. So Sony must do for maintaining the sale and being on market leader.

Segmentation strategy and buying behavior:

Segmentation

|Segments |Product |Price |Promotion |Place |

|Hand Held |PSP, |Low Priced |Event sponsorship, |Online & retail stores, |

|gamers |Nintendo DS | |Magazines& |authorized and |

| | | |TV |unauthorized dealers |

|Consoles |PS3 |Highly priced |Event sponsorship, |Online & retail stores, |

|gamers |Xbox |Competitively] |Magazines& |authorized and |

| |Wii |Priced] |TV |unauthorized dealers |

|PC gamers |Miniclips |Free |Online |Online |

| |Addicting games | | | |

|Mobile gamers |iTune |Minimal fees to |Event sponsorship, |Online & retail stores, |

| |Gameloft |download |Magazines& |authorized dealers |

| | | |TV | |

The Wii, PS3, and Xbox 360 are all very different propositions, and the age and gender mix that play them varies greatly...


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And now, those user patterns have been mapped to give a clear picture of the different consoles’ diverse user bases.

There are many things that can influence our choice of video games console, from the games that are available on it, to brand loyalty, peer pressure, and even clever marketing. The current-generation has the most diverse range of consoles for the widest demographic ever seen on home consoles...


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Analyse market orientation on a company CAPITAL MARKET ANALYSIS: A DICUSSION ON EFFICIENT MARKET HYPOTHESIS Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations. Is Tesco An Ethical Market Leader Market Analysis Of Apple Iphone Market Analysis of the Apple iPod Market position of Sony Ericsson Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment Proposed Market Entry Strategy for Tesco - Indian Retail Food Market Soybean Milk Enter The Uk Market The Advantages And Disadvantages Of Free Market Economy, Price Determination With Market Forces. And Government Intervention With Free Market Equilibrium Price And The More Suitable Model For The Sudan The Credit Card &Amp;Amp; E-Commerce In Chinese Online Game Market Who Determines The Prices Of Goods In Market? Government Or Free Forces Of Market Why is perfect competition often described as the ideal market structure? Compare and contrast with other known market structures. Study Of Relationship Between Foreign Exchange Market &Amp;Amp; Stock Market

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