You must be creative and show the client that your firm will protect them and have more energy for them than any of the other firms out there. It will show that we are doing our job when all can see the numbers go up. By numbers I mean the profits for our clients, through this our clients will see that we are doing a good job and they will stay with us until we prove them wrong...
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We have asked ourselves where in the marketing concept consumerism fits or belong. I have come to the conclusion that, so far, the only way one can really define it within the total marketing concept is as the shame of the total marketing concept. It is essentially a mark of failure of the concept (Drucker, 1969)...