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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2654 |
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A firm will succeed if it can use its strategy to achieve an advantage over the competition. A successful product offers either a quality advantage and/or price advantage over competing brands. How the product or service will be positioned is also discussed in this section. Positioning will be discussed in a later chapter...
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Positioning will be discussed in a later chapter. *VI. Marketing* Implementation/Action Program*
**This section describes the actual marketing programs that will be undertaken in order to implement the marketing strategy. Some issues that must be discussed include what specific actions must be taken? Who will do it? When is it going to be done? How much will it cost?
**VII...
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