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Essay's paper info
Topic: Business
Number of pages / Number of words: 4 / 1020
Essay's paper body

Marketing Strategy - promotion

o promotional goals

o promotional mix

o advertising reach, frequency, flights, theme, and media

o sales force requirements, techniques, and management

o sales promotion

o publicity and public relations

o electronic promotion (eg.: Web, or telephone)

o word of mouth marketing (buzz)

o viral marketing

16...


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Marketing Strategy - Distribution

o geographical coverage

o distribution channels

o physical distribution and logistics

o electronic distribution

17. Implementation

o personnel requirements

? assign responsibilities

? give incentives

? training on selling methods

o financial requirements

o management information systems requirements

o month-by-month agenda

? PERT or critical path analysis

o monitoring results and benchmarks

o adjustment mechanism

o contingencies (What if's)

18...


Essay fragment

General points of the essay

Werbeartikel als Instrument der Verkaufsforderung (Promotional items and sales promotion) Sales Promotion Techniques A Communications Framework to Evaluate Sales promotion strategy Sales Promotion excessive sales promotion and brand equity marketing management - promotion Consumer evaluations of sales promotion: the effect on brand choice Promotion On Marketing Strategies Retail marketing and Promotion Promotion and Advertising Advertising And Promotion Promotion Strategy iPod - Place & Promotion Strategy Export Promotion Strategy Vs. Import Substitution Strategy A Comparative Study On The Promotion And Advertising Used By Tesco And Carrefour Hypermarkets In Malaysia

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