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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 531 |
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On the other hand Costcutter does not engage in the practice of direct marketing.
- Advertising:- "Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."(Bovee, 1992, p...
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7)In other words, the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media. Ever since the early 1970’s Tesco has been advertising to its customers. In 2007 Tesco used the Spice Girls on a advertising campaign. Tesco paid each member of the Spice Girls a sum of ?1 million...
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