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Essay's paper info
| Topic: |
Business
|
| Number of pages / Number of words: |
6 / 1465 |
Essay's paper body
It branded its version as a value-added product, which lasted ten hours (compared to eight hours in the case of most others). The colour red was meant to convey power. A new product category was born. It led to a shift in the paradigm, as red now became the aspiration colour for the other coils.
Currently the red coil category has grown to own almost 50% of the total coil market, with Good Knight as an image leader in this category In 2002, to get a foothold in the ‘non-red’ territory, Good Knight also launched Champion coil as a green variant...
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The communication was generic and conveyed the convenience of the form. Good Knight later moved to the higher order emotional benefit of ‘Total Protection’.
To improve on the product even further, Good Knight Liquidator Active was modified to Prallethrin. The upgraded offering was launched in February 2000, with a new marketing mix as Good Knight Expert Vaporizer System In 1997, Godrej Sara Lee Limited (GSLL),launched an insect repellent lotion...
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