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Topic: Business
Number of pages / Number of words: 2 / 553
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Internal marketing is used to ensure optimal performance at each stage in the production of a service. Staff needs to be satisfied and understand their respective roles. Proper delegation of tasks is importance.

Physical evidence

? This is the environment in which the service is delivered. This is where Tangibility is at its highest...


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This is where Tangibility is at its highest. Customers inspect tangible elements to conform to perceptions or to meet expectations about the service. The tangible goods facilitate the performance and communication of a service. Physical evidence is of 2 kinds, Peripheral and Essential

Peripheral evidence – is possessed as part of the service and has no independent value e...


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