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| Topic: |
Business
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| Number of pages / Number of words: |
15 / 4162 |
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As stated in Underhill’s Why We Buy, The retail experience begins for shoppers in the parking lot. While there is not anything as elaborate as valet or covered parking, B & N provides adequate parking spaces for its customers and has many store windows that allow an enticing glimpse of the inside of the store...
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The store is in a desirable location with many other businesses in the area. Due to Airport Blvd's multiple lanes and the store’s close proximity to I-110, people from surrounding areas should have no problem getting to the store quickly. It is also far enough from Cordova and University Mall that it is still appealing to people who dislike the crowded atmosphere of those areas...
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General points of the essay
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