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Topic: Business
Number of pages / Number of words: 6 / 1625
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The eight demand states that are possible are:

- Negative demand: consumers dislike a product and may even pay a price to avoid it.

- Nonexistent demand: consumers maybe unaware or uninterested in the product.

- Latent demand: consumers share a strong need that cannot be satisfied by an existing product...


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This can be enhanced by a product’s brand strength as a superior product.

Business markets-business buyers buy goods in order to make or resell a product at a profit.

Global markets- this is when a company decides to sell in the global marketplace. This needs to be carefully decided as each country will have different customers...


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