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                    Business
                
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            | Number of pages / Number of words: | 
            
                16 / 4220             | 
        
                
    
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Investment management is a large and important global industry in its own right responsible for caretaking of trillions of dollars, euro, pounds and yen. Coming under the remit of financial services many of the world's largest companies are at least in part investment managers and employ millions of staff and create billions in revenue...
        
        
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But the asset is a commingling of investment for several clients. After this the investment company start the investment pool of funds belonging to many individuals in a single portfolio of securities. In exchange of their commitment of the capital the investment company issues to each investor the new shares representing the proportional ownership of the mutually held securities portfolio...
        
        
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                                    Chapter 1 summary: Warren J. Keegan: Global Marketing Management, 7th Edition
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