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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 603 |
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For example, a firm marketing mP3 players would most likely target teens and younger people, as they are more technology savvy. Using this strategy, they would put most marketing efforts into areas with a large concentration of people in that age group. Probably commercials and ads would be where young people would see them ? such as during sitcoms, rap videos, or in Teen People...
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Probably commercials and ads would be where young people would see them ? such as during sitcoms, rap videos, or in Teen People. Instead of marketing the product as something reliable and classic (as one may do for an older target audience), they would be portrayed as new, high tech, and in style.
References:
Armstrong, Gary & Kotler, Philip (2007)...
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