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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2904 |
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The BRAVIA line of LCD TVs was no exception. Sony had always depended on its industry-defining models, such as the Trinitron and, later, the Trinitron WEGA, together with its overall reputation for engineering excellence, to encourage mainstream consumers to spend the extra amount of money necessary to purchase a Sony TV...
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The WEGA line, however, was predominantly associated with the CRT technology to which Sony had remained committed in spite of the growing consumer preference for flat-panel TVs, and the company understood the need, in 2005, to reinforce Sony's reputation as a forward-looking brand. The introduction of the BRAVIA line was thus an attempt to create a new and enduring icon product for Sony, after the fashion of the Trinitron or the Walkman...
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