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Business
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| Number of pages / Number of words: |
2 / 459 |
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Jr. Ph.D., McCarthy, E. J. Ph.D. 2005). When an entire organization is meeting the needs of the customer the organization is going to be successful, and that is the importance of marketing.
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The importance of marketing is integral to the success of an organization. The focus of marketing this type of clothing line, to busy, working women that want to look professional and then be able to go straight out to an elegant evening, is important to the organization. A recent study suggests that women "control more than 80% of all consumer purchases and represent more than half of corporate buyers" (TrendSight...
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