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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 664 |
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While the beverage dominators are attempting to expand their market to hot food to capture a larger market, McDonald is still just providing a more robust blend of coffee and carrying out promotion of her current coffee product. Thus, McDonald may continue to face the problems of losing sales during breakfast traffic as her hot food (breakfast) market may be shared by the Starbucks and Dunkin's Donuts and her incapability in obtain the coffee market in compensation due to her few variety of coffee which is current dominated by the competitors...
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Starbucks and Dunkin Donuts extend their products from beverage to food products. Columbia, a sportswear company, is introducing footwear to the market although it is an originally outwear marking company. Sony is a very good example in expanding her market in a diversifying way as she is not only focusing electronic and technology products, but also games and software...
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