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Topic: Business
Number of pages / Number of words: 3 / 664
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Right now, this would be the consumer looking exclusively for a flat panel with a clear picture, without glare from the sides, capable of receiving a high definition signal. Since most of the cable companies are offering more, and more of these channels, and since even analog channels are going to be eliminated altogether, people are looking for digital, and HD channels exclusively...


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After I find my target consumer, I set my advertising out for their needs, their wants, and their excitement. I now know everything that they are looking for so I create a sort of psychological attack on the consumer letting them know that THIS is the product for them. It’s what they NEED, and they shouldn’t do without it...


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