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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
2 / 328 |
Essay's paper body
Current market situation
PEST
Political
Economic
Social/Culture
Technological
SWOT analysis
SWOT
Strengths (internal + )
Weaknesses (intermal -)
Opportunities (External +)
Threats (External - )
Objective
SMART
Specific
Measurable
Actionable
Realistic
Timely
Marketing strategies
Consists of the specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels
a) Marketing mix – product , price , promotion , place
b) Product/market expansion grid
Market penetration
Market development
Product development
Diversification
Action programs
Successful implementation depends on how well the company blends its people, organizational structure, decision and reward system, and company culture into a cohesive action plan and supports its strategies
Budgets
Controls
Operating control – involves checking ongoing performance against annual plan and taking corrective action as needed
Strategic control – involves looking at whether the company’s basic strategies are well matched to its opportunities
Marketing audit – is a comprehensive, systematic, independent, and periodic examination of a company’s environment, objectives, strategies, and activities to determine problem areas and opportunities
Current market situation
PEST
Political
Economic
Social/Culture
Technological
SWOT analysis
Strength:
-Long history of establishment in the HK and China Market
-brand loyalty of a certain amount of customers
-strong financial backup from the new parental Japanese company 'UNiqlo'
-There is positive growing in the sales records with good financial reports
-Good market share in HK (when compare to bossini, U2 , U-right etc)
-good networks of retail shops (????)
-owned a lot of well trained staff
-new marketing strategies and positioning of Giordano (tend to become more high class with its Giordano ladies line) attract more new customers (eg...
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Current market situation
PEST
Political
Economic
Social/Culture
Technological
SWOT analysis
SWOT
Strengths (internal + )
Weaknesses (intermal -)
Opportunities (External +)
Threats (External - )
Objective
SMART
Specific
Measurable
Actionable
Realistic
Timely
Marketing strategies
Consists of the specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels
a) Marketing mix – product , price , promotion , place
b) Product/market expansion grid
Market penetration
Market development
Product development
Diversification
Action programs
Successful implementation depends on how well the company blends its people, organizational structure, decision and reward system, and company culture into a cohesive action plan and supports its strategies
Budgets
Controls
Operating control – involves checking ongoing performance against annual plan and taking corrective action as needed
Strategic control – involves looking at whether the company’s basic strategies are well matched to its opportunities
Marketing audit – is a comprehensive, systematic, independent, and periodic examination of a company’s environment, objectives, strategies, and activities to determine problem areas and opportunities
Current market situation
PEST
Political
Economic
Social/Culture
Technological
SWOT analysis
Strength:
-Long history of establishment in the HK and China Market
-brand loyalty of a certain amount of customers
-strong financial backup from the new parental Japanese company 'UNiqlo'
-There is positive growing in the sales records with good financial reports
-Good market share in HK (when compare to bossini, U2 , U-right etc)
-good networks of retail shops (????)
-owned a lot of well trained staff
-new marketing strategies and positioning of Giordano (tend to become more high class with its Giordano ladies line) attract more new customers (eg...
Essay fragment
General points of the essay
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