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More important than B2B marketing's relative size, however, is its role as a complex discipline integral to selling products or services to business, industrial, institutional, and government buyers. In past decades, innovative products, great engineering, or great salesmanship alone might have been enough to close a business sale...
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More important than B2B marketing's relative size, however, is its role as a complex discipline integral to selling products or services to business, industrial, institutional, and government buyers. In past decades, innovative products, great engineering, or great salesmanship alone might have been enough to close a business sale...
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